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Legal information

Website Privacy Notice

This notice explains how AI Chat Innovators Limited, trading as Avertri, handles personal information relating to website visits, business enquiries, correspondence and carefully targeted business-to-business outreach.

1. Who we are

AI Chat Innovators Limited is the controller of the personal information covered by this notice. We are registered in England and Wales under company number 15399461.

Our registered office is 167–169 Great Portland Street, 5th Floor, London, England, W1W 5PF. You can contact us about privacy at privacy@aichatinnovators.com.

2. What this notice covers

This notice covers personal information relating to:

  • visitors to avertri.com;
  • people who submit an Explore Avertri enquiry;
  • business contacts who correspond with us; and
  • prospective business contacts approached about Avertri.

It does not cover personal information processed when someone uses the Avertri platform through their organisation. Platform users should refer to the separate Avertri Platform Privacy Notice provided with the service or by their organisation.

3. Cookies and similar technologies

The current website does not use cookies, analytics, advertising pixels or similar technologies that store information on, or access information from, your device. Submitting the Explore Avertri form sends the information you choose to provide to Formspree, as explained below; it is not used to track your activity across the website.

If our use of cookies or similar technologies changes, we will update this notice and introduce any choices required before the relevant technology is used.

4. Information we handle

Website enquiries

The Explore Avertri form asks for a name, work email address, organisation, role or job title, organisation size, sector and an enquiry message.

Website and technical information

Our website host and form provider may process routine technical information such as an IP address, browser or device information, submission time and operational or security logs.

Business contacts and outreach

We may handle a business contact's name, job title, work email address, employer, sector, organisation size, campaign status, correspondence and marketing preference. Contacts selected for outreach are chosen using factual business criteria rather than sensitive, behavioural or intent data.

Business-contact information used for Avertri's initial outreach was obtained through a one-time purchase from Apollo.io. We use it only for relevant outreach to UK corporate organisations and screen campaign records against our suppression list before contact.

5. How and why we use information

  • Operating and securing the website: our legitimate interests in providing a reliable and secure website.
  • Reviewing and responding to enquiries: our legitimate interests in understanding and responding to business enquiries and, where applicable, taking requested steps before a contract.
  • Maintaining business correspondence: our legitimate interests in managing prospect and business relationships.
  • Relevant corporate B2B outreach: our legitimate interests in introducing Avertri to suitable organisations, subject to our documented assessment and applicable electronic marketing rules.
  • Respecting objections and opt-outs: compliance with our legal obligations and our legitimate interests in preventing unwanted contact.
  • Legal and regulatory records: compliance with legal obligations where they apply.

6. Our approach to business outreach

Avertri's cold-email activity is limited to relevant business contacts at confirmed UK corporate organisations. The first email identifies us, explains that the contact information came from Apollo.io, links to this notice and provides a simple way to opt out. Individual open and click tracking is disabled for Avertri campaigns.

Anyone may object to direct marketing at any time. We stop the marketing and retain only the minimum information needed on a suppression list to prevent accidental future contact.

7. Who receives information

We use a limited number of services to support these activities:

  • Render provides website hosting and related infrastructure.
  • Formspree receives and delivers Explore Avertri form submissions.
  • Microsoft 365 through GoDaddy provides our business email service.
  • Woodpecker manages carefully targeted B2B email campaigns, replies and suppression records.
  • Apollo.io was the one-time source of the initial business-contact data used for prospecting.

Information may also be disclosed where necessary to professional advisers, regulators, courts or public authorities, or to establish, exercise or defend legal claims.

We do not sell, rent or share website-enquiry or prospect information for another organisation's own marketing purposes.

8. Where information is processed

We select Frankfurt for Render-hosted Avertri services where a regional choice is available. However, Render may also process account, usage and operational information in the United States. Formspree and Apollo.io operate services in the United States, Woodpecker is based in Poland, and other providers may use subprocessors in the UK, European Economic Area, United States or other countries.

Where required, transfers outside the United Kingdom are protected through recognised adequacy arrangements or appropriate contractual safeguards, such as the UK International Data Transfer Agreement or the UK Addendum to approved standard contractual clauses.

9. How long we keep information

  • Formspree currently retains submissions in its dashboard for 30 days under our plan.
  • Genuine enquiries and related correspondence are retained for up to 24 months after the last meaningful contact.
  • Ordinary prospect records for contacts who do not engage are deleted six months after the final campaign contact.
  • Apollo export files are deleted after a verified import into Woodpecker.
  • Minimal suppression records are retained for as long as needed to prevent further marketing.
  • Technical, security and legal records are retained for as long as reasonably necessary for their purpose or as required by law.

We review website, enquiry and outreach records quarterly.

10. How we protect information

We use proportionate technical and organisational measures intended to protect personal information. These include access controls, multi-factor authentication on services that support it, secure transmission, supplier security measures and limited retention. No method of storage or transmission can be guaranteed completely secure.

11. Automated decision-making

We do not use website, enquiry or prospect information to make solely automated decisions that have legal or similarly significant effects. Enquiries and campaign selections are reviewed by a person.

12. Your rights

Depending on the circumstances, you may have rights to ask for access to your personal information, correct it, erase it, restrict its use, object to its use or receive certain information in a portable form. The right to object to direct marketing is absolute.

To exercise a right or raise a privacy complaint, email privacy@aichatinnovators.com. We may request proportionate information to confirm your identity where necessary. We respond without undue delay and within the applicable legal time limits.

You may also complain to the UK Information Commissioner's Office. We would welcome the opportunity to consider your concern first.

13. Changes to this notice

We may update this notice when our website, suppliers or legal obligations change. The latest version will be available on this page with its revision date.

Effective: 11 August 2026.